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Isentia appoints Jen Marshall as chief product officer

Media intelligence firm Isentia has appointed Jen Marshall as chief product officer.

Currently chief executive officer of training and consulting firm Brainmates, Marshall is to take up the role from January 7.

Earlier this month, Isentia appointed three other c-level executives as recently appointed CEO Ed Harrison embarked on a business transformation of the challenged ASX-listed company.

Harrison said of Marshall’s appointment: “Jen is a seasoned professional with deep expertise in product development and brings with her a lot of passion for delivering real value through technology and superior service. Her appointment comes at an important time for Isentia as we continue to put in place a strong leadership team that will be critical to our future success.

“Product development and innovation are big priorities for Isentia as we deliver to the increasingly complex needs of some of the biggest brands around Asia Pacific.”

Marshall’s new role will see her responsible for ongoing product development and technology innovation across Isentia’s Asia Pacific markets.

Prior to Brainmates, Marshall was a product director at Fairfax for four years and previously worked at Optus Digital Media as a category manager. Her early career was spent leading teams and producing 24/7 news at Sky News in Australia and the United Kingdom.

Commenting on her appointment, Marshall said: “I’m excited to be joining Isentia at a time of great opportunity and change. I have great belief in the Isentia products and the powerful insights they offer and look forward to working with the team to build even more utility to serve our current and future customer needs.”

Marshall also has an Executive MBA from the Australian Graduate School of Management, and a Bachelor of Arts in Communication in Broadcast Journalism from Charles Sturt University.

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