Isentia hires head of government business to support Canberra clients

Media intelligence company Isentia has hired Kylie Dunstan as head of government business.

Dunstan will be based in Canberra, and strengthen the company’s relationship with clients in the nation’s capital, including the Australian Government.

“Kylie is a communications veteran and a seasoned leader with a deep understanding of the government sector,” said chief commercial officer Russ Horell.

“She joins the team at a time when media intelligence is particularly important – especially to Australian Government organisations. I look forward to seeing her take our service level and performance in Canberra to new heights.

“Local presence, deepest range of coverage and accuracy are what set us apart in the government space. These strengths are critical to all our clients through the COVID-19 pandemic. Over the past few months, Isentia’s fast-tracked approach to innovation has delivered several new additions to our offering including CALD [culturally and linguistically diverse] Media Monitoring and off-brief search. Kylie will play a pivotal role in keeping our Canberra clients abreast of Isentia’s innovations and proactively develop solutions to meet their needs.

Dunstan was previously head of corporate affairs at Grains Research and Development Corporation, where she spent 12 years. She has 20 years’ of experience in corporate communications and leadership, and is one of 35 members of the Australian Rural Leadership Program.

“Access to timely media intelligence, reporting and insights has never been more important,” Dunstan said of her new role.

“I’ve been a loyal Isentia client for over 20 years and understand how media intelligence, including monitoring and insights analysis services can transform communication responses to issues or help to execute effective campaigns. Having professionally benefited from Isentia’s media solutions and innovative products, I’m excited to now be part of the team and see the next phase of innovation first hand. I’m looking forward to working directly with our Canberra clients so they can benefit from the constantly evolving suite of media intelligence solutions.

“COVID-19 has made the importance of informed and proactive communications clearer than ever before and the effort of Isentia’s Canberra team in helping clients proactively navigate the crisis has been nothing short of outstanding.”

Recently, former Isentia chief executive John Croll launched media intelligence platform Truescope, two years after resigning from the role he held for almost two decades.


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