Seven talent feature in new campaign to say: ‘Stay Strong Victoria’
A line up of Seven talent features in a new ad campaign from the network, sending a message of solidarity and support to Victorians living in lockdown.
Sonia Kruger, Sam Mac, Johanna Griggs, Dr Harry Cooper, Ray Meagher, Kate Cerebrano, and Ricky Ponting are among those to have recorded a video message for the ‘Stay Strong Victoria’ campaign, which began airing in the state this week.
“You’re going to come through. You’re going to make it. You’re made of the right sort of stuff, you know,” said Dr Harry in his message.
A second version of the ad focuses on the role of healthcare staff, first responders, and teachers, among other professionals whose role during COVID-19 is more essential than ever.
Seven’s chief marketing officer, Charlotte Valente, said the ads will change as new messages of support come in, and will run for as long as they’re needed.
“We recognise that our brand has a deep responsibility to inform and entertain Australia, no more than in times like these,” Valente said.
“We produced a series of messages for Victorians – one to acknowledge the phenomenal work of our front-line workers and the other for all Victorians who are doing it tough at the moment. A heartfelt message of support from fellow Aussies and familiar faces can go a long way to bringing hope. It’s all about connection.”
Nine produced a similar ad in March, when Richard Wilkins was diagnosed with COVID-19, featuring Wilkins and a range of other Nine personalities. That ‘message of hope’ was spoofed by Sportsbet last week in an ad offering support to the men caught up in the AFL’s condensed competition – 33 games in 20 days.
At the end of last month, the Victorian government ramped up its own COVID-19 campaign, building off the public health campaign that first launched in May. The new iteration stresses that ‘Staying apart keeps us together’.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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Charlotte Valente
COVID-19
Dr Harry Cooper
Johanna Griggs
Kate Cerebrano
Ray Meagher
Ricky Ponting
Sam Mac
Seven
Seven West Media
Sonia Kruger
Patronising rubbish.
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As a Victorian i find this cheap and condescending, not genuine and just a kick in the guts really.
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Here’s an idea. As much as I love Dr Harry Cooper, I don’t need him or any other TV personality telling me to “stay strong” in these tough times. Instead, use the advertising money that could be made from running normal commercials to fund mental health support programs that could actually help people who are struggling. I’m not sure why networks think that running these sorts of campaigns provide any comfort to people doing it tough
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Talent you say…
Netflix is so much more appealing.
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Really ! Bruce McAvaney telling all Victorians that we never really liked you but we are thinking of you … so rude , so condescending and what a total waste of money channel 7
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