Isentia boss Croll insists he won’t resign over King Content acquisition as share price plummets

Isentia CEO John Croll has insisted he is still the right man to lead the company despite this morning’s share price collapse which saw the value of the business fall by 40% in a matter of minutes.

The fall on the ASX came after Croll revealed the media monitoring company is winding up its troubled content marketing division and is facing a profit drop of up to 23% for the financial year.

Croll was asked about his position as CEO during a hastily arranged investor conference call this morning.

Many of Isentia’s woes are as a result of its purchase of content marketing agency King Content for a headline price of $48m. Isentia, which had already written off the investment, today said that it would be exiting the content marketing business altogether.

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