Isentia names Petra Masinova as global director of strategic partnerships
Isentia has named former global CEO at Netwton Media Group, Petra Masinova, as global director of strategic partnerships.
Petra Masinova joins Isentia
Masinova will focus on expanding new and existing client relationships across Asia Pacific, North America and Europe.
She said: “I am excited to join Isentia at a time when media intelligence is critical for businesses. Looking ahead in 2017, my priority will be on deepening our engagement with clients across the globe to provide more tailored, smarter and integrated solutions.
“As one of the world’s leading media intelligence companies, with a remarkable growth history, I’ve admired Isentia’s ability to stay at the forefront of emerging technology for some time, and I am deeply impressed with how the company empowers staff to constantly innovate in order to meet the evolving needs of clients.
“The opportunity to connect clients with motivated experts who are passionate about making brands matter, truly matter, was too good to pass.”
Masinova was previously global CEO at Newton Media Group for almost two-and-a-half years and prior to that was the CEO at McCann Consulting for just over 12 months.
Sean Smith, chief executive of media intelligence at Isentia, said: “At a time where Isentia looks to grow its global footprint and provide even more opportunities for our expansive client base, having a dedicated resource focused on client outcomes is key to our service.
“Petra is a prominent force within the media intelligence industry, with a reputation for building strategic partnerships and having deep expertise in digital technology. She will lead a team of specialists to differentiate our offering, better serve our clients”.”
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