‘It doesn’t matter how we got here’, says Judo Bank in ad targeting locked-down Victorians

August 5, 2020 10:53

Judo Bank has told Victorians to “stay strong” and “stay determined” as they face stage-four lockdowns and a growing number of COVID-19 cases.

The print ad, which is headlined by the date and time the new rules come into effect, kicks off with the statement “It doesn’t matter how we got here”.

Judo Bank’s COVID-19 message in today’s AFR (Click to enlarge)

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

coronavirus COVID-19 Judo Bank

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‘It doesn’t matter how we got here’, says Judo Bank in ad targeting locked-down Victorians

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