Lotterywest ad pulled for showcasing behaviour which breaches COVID-19 safety regulations

August 5, 2020 10:47

A complaint concerned about a man not washing his hands and hugging a stranger in a public bathroom in an ad for Western Australia’s Lotterywest has been upheld by industry watchdog Ad Standards.

The ad first launched in November 2019, prior to the COVID-19 outbreak in Australia, however the complainant was concerned about the brand making a mockery of social distancing and hygiene regulations.

A newer version of the ad went to air between Sunday 5 July and Tuesday 7 July with a new voice over, which said: “There’s Frank. Little does he know he’s about to be hugged by a stranger in the toilet. There he is, enter stranger. He’s won Oz Lotto. Forget the elbow taps, he’s gone all in. Oz Lotto. Tuesday.”

The ad that launched in November can be seen here:

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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