‘It shows we can compete on the world stage’: MIK Studios drives voting surge for Nickelodeon Kids’ Choice Awards
MIK Studios has announced that its latest client, Nickelodeon, has achieved massive success with the voting platform for the 2024 Kids’ Choice Awards, one of the biggest events in children’s entertainment.
The Sydney-based creative agency has set global records with its MIK Engage platform for the awards, delivering one of the largest real-time voting experiences worldwide.
Receiving over 100 million votes for category voting across 34 different regions, global voting soared by 143% compared to the previous year, with international votes skyrocketing by 251%.
MIK Studio lead developer Luke Larsen said the technology behind MIK Engage was meticulously designed to handle massive volumes of data while delivering real-time results.
“By integrating advanced algorithms and leveraging cloud infrastructure, we ensured that the platform could seamlessly handle the surge in traffic and provide a flawless experience for both users and broadcasters,” Larsen said.
MIK Engage can register up to 5.7 billion votes per day, and for the Kids’ Choice Awards, delivered live results that were shared directly to the show broadcast. Two live votes occurred, resulting in almost double the amount of votes from 2023, and were received across 25 different localised language sites.
MIK Studio founder Adam Callen said the result has been a truly global experience.
“We are incredibly proud of what MIK Engage has achieved. Our platform has transformed how audiences interact with live events, providing real-time, reliable, and scalable voting solutions,” Callen said.
“Seeing it successfully manage millions of votes across 34 countries is a testament to the talent we have in Australia, and particularly in Adelaide.”
Subscribe to the daily newsletter
Have your say