Vodka Cruiser and Traffik mix technology and music to launch new flavours

Rosie Drew

July 24, 2024 7:52

Clemenger Group’s Traffik has unveiled a five-meter-long music installation with 61 speakers and 7500 watts of power to launch the new Vodka Cruiser flavours range.

Dubbed The MixMachine, the unique installation came to life with the help of production powerhouse Made and was centre stage at the flavours launch.

The MixMachine mixes Vodka Cruiser flavours with soda water using vibrations from the music via the built-in speakers.

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Rosie Drew

Rosie Drew is the senior reporter at Mumbrella. She joined in May 2024.

Topics

Made Marie-Celine Merret Wirstrom Mark Held Monique Di Gregorio Traffik Vodka Cruiser

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Vodka Cruiser and Traffik mix technology and music to launch new flavours

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