‘It was an impossible dream’: Meet the team that helped bring the Bunnings rave to life

A campaign for Bunnings to host a massive rave party has not only been given the green light, but set social media on fire. Meet the team behind the magic.

Digital-first media company, Totem, was first brought into the fold when it was introduced to the rave headliners and Aussie favourites Peking Duk, via TikTok Australia’s director of music, Ollie Wards, who put them in touch with the duo’s manager.

Known for working with media, brands and creators to create new content models – including building the #1 factual entertainment brand on social media in the world (Bondi Rescue), the #1 food and drink brand on Facebook in the world (Sticky Lollies), and the #1 First Nations creator brand in Australia (Black As) – Totem was tasked with auditing Peking Duk’s business from understanding how social media works for them to how the channels are managed at the beginning of June, which turned out to be perfect timing as 19-year-old music producer Kaila had already started the Bunnings rave movement and advocated for Peking Duk and What So Not to headline the proposed event.

“It was absolutely not a foregone conclusion [the rave would happen] in any way,” Totem CEO Steve Crombie told Mumbrella.