‘It’s about igniting a movement’: Disinfluencer makes billboard debut in Sydney

Disability inclusive social enterprise, Disinfluencer, has debuted its first billboard to champion the power of inclusive advertising.

Situated on the Princes Highway, St Peters in Sydney, the billboard features Josh – the son of Disinfluencer’s founder, Simone Eyles – alongside the slogan: “I would buy from him”. The visual was designed to emphasise that people with disabilities are not a liability for services and brands. Rather, they are fully capable of, and are eager, to act as the face of these entities.

It was also developed to highlight chronic illnesses and invisible disabilities – conditions that more than 90% of people with disabilities have. Ultimately, the billboard and its location were crafted and chosen, respectively, to catch the general public’s and industry personnels’ attention.