‘It’s easy to dismiss signs your body is giving you’: Organic head shares cancer diagnosis, appoints acting managing partner

“I was in complete shock, I literally had no words,” was how comms leader Sarah Smith reacted when her friend and Organic Pacific’s managing partner Annabelle Gigliotti called to share news of her cancer diagnosis. Now, speaking exclusively to Mumbrella, Gigliotti is stepping away from the business to focus on treatment, and Smith is taking on the acting head role.

As Gigliotti has previously told Mumbrella, she is someone who feels more comfortable behind the camera.  In this instance, she felt it was important to step into the public eye and remind the industry of one crucial thing – look after yourself.

She led the launch of Organic, part of the Havas network, in the Australian market in 2021, and has since grown the business into a leader in entertainment and events PR.