‘A no brainer’: Agency head reflects on booming business two years after Aussie launch
As Annabelle Gigliotti was getting more into entertainment publicity, she got an offer to launch Organic in Australia – an offer “too good to refuse”. Two years on, Gigliotti chats to Mumbrella on the agency’s strength in market and her biggest learnings since its launch.
Organic originally launched 17 years ago in the UK by founder Nick Leese, and Gigliotti describes the current UK leadership, Tristan Woods-Scawen and Caragh Cook, as “amazing, innovative people”.
“They wanted to have a more forward thinking entertainment agency,” she says.
“A lot of people, when they think about entertainment, they’re like ‘it must be so cool and cutting edge’, when in reality it is extraordinarily traditional in a lot of ways. And the way entertainment comms is done, has been staged for many years.”
