It’s here: Seven perspectives on Amazon’s Australian launch

From retailers to media buyers, almost every corner of Australia's marketing industry has something to win or lose from Amazon. In order to help you wrap your head around it all, here are seven of Mumbrella's best opinion pieces on this morning's invasion.

Competing with, not against, Amazon is the only solution for Aussie retailers

While Amazon’s impact on Australia’s retail industry will be undeniable, Medallia’s Zach Hotchkiss believes there’s a lot more bricks and mortar stores still have to offer.

The Amazon anticipation is about more than cheap batteries

After the endless lineup of sombre Amazon opinion pieces, Omnicom’s Tom Fryett offers something a little different – a warm welcome our new robot overlords.

“Australian businesses need to stop obsessing about the pending arrival of Amazon”

In this piece from June, strategist Wayde Bull argues that Amazon’s brand name and powerful reputation are already solidly established in the minds of Australian shoppers.

“It’s already here”

Exclusive research presented during this Mumbrella360 session revealed how, despite not even having landed in Australia yet, Amazon ranks highly in the hearts and minds of locals as the fifth-most authentic brand in the country.

“Don’t fear Amazon: use it to your advantage”

Back in October, Men At Work Communications creative partner Michael Willcocks argued local businesses need a shift in perspective.

“Remain unprepared, and Amazon will devour your marketshare”

Strategist Paul Broadfoot explains how compared to Australia’s fossilised media landscape, brands such as Amazon and Netflix have learned to evolve.

“The new 800-pound advertising gorilla no one will be able to ignore”

It’s not just retailers – Amazon also looks set to cause quite a stir in world of advertising. Mediacom’s Roger Dunn explores the potential havoc this “new 800-pound advertising gorilla” might wreak.



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