It’s here: Seven perspectives on Amazon’s Australian launch
From retailers to media buyers, almost every corner of Australia’s marketing industry has something to win or lose from Amazon. In order to help you wrap your head around it all, here are seven of Mumbrella’s best opinion pieces on this morning’s invasion.
Competing with, not against, Amazon is the only solution for Aussie retailers
While Amazon’s impact on Australia’s retail industry will be undeniable, Medallia’s Zach Hotchkiss believes there’s a lot more bricks and mortar stores still have to offer.
The Amazon anticipation is about more than cheap batteries
After the endless lineup of sombre Amazon opinion pieces, Omnicom’s Tom Fryett offers something a little different – a warm welcome our new robot overlords.
“Australian businesses need to stop obsessing about the pending arrival of Amazon”
In this piece from June, strategist Wayde Bull argues that Amazon’s brand name and powerful reputation are already solidly established in the minds of Australian shoppers.
