It’s still okay to get pork on your fork, rules ASB

Tim Burrowes

February 27, 2012 7:22

It’s still okay to use innuendo around the word pork, the Advertising Standards Board has ruled after complaints about the latest in the Pork On Your Fork campaign.

The ruling comes a year after the The Brand Shop (now Shift) developed campaign to encourage people to eat pork was cleared over the innuendo-laden message “So I porked him”.

The latest complaints came around an ad featuring gossip around a new neighbour porking the mailman.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Mike Hunt 27 Feb 12

Oh no! We actually have to educate our children about the world around them? How can anyone reasonably expect parents to do that!?

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AdGrad 27 Feb 12

With the way society is working these days, I’m surprised the 11 year old did not come up with this comment. Can we get more precious about the words and mannerisms we use? It’s advertisements like this that allow us to remember, and take attention to. So to the creative director – great job. Who are we hurting with innuendo?

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phil McKrevis 28 Feb 12

Whats for dinner honey?

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