It’s still okay to get pork on your fork, rules ASB
It’s still okay to use innuendo around the word pork, the Advertising Standards Board has ruled after complaints about the latest in the Pork On Your Fork campaign.
The ruling comes a year after the The Brand Shop (now Shift) developed campaign to encourage people to eat pork was cleared over the innuendo-laden message “So I porked him”.
The latest complaints came around an ad featuring gossip around a new neighbour porking the mailman.
Oh no! We actually have to educate our children about the world around them? How can anyone reasonably expect parents to do that!?
With the way society is working these days, I’m surprised the 11 year old did not come up with this comment. Can we get more precious about the words and mannerisms we use? It’s advertisements like this that allow us to remember, and take attention to. So to the creative director – great job. Who are we hurting with innuendo?
Whats for dinner honey?