The ingredients which aren’t in natural skincare brand Sukin’s products are the focus of its ‘Nothing but special’ campaign.
This is the first campaign created by its creative agency Thinkerbell since it won the account in March.
The ‘Nothing but special’ TV campaign features a Sukin bottle with the list of ingredients which haven’t made their way into the product.
“It’s what we leave out that makes us special,” the campaign states.
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A series of outdoor ads have also been created which feature the Sukin packaging – listing all the exclusions – and the new tagline.
One of Sukin’s outdoor executions