J. Walter Thompson’s ‘intelligent peg’ branded not so intelligent
JWT won’t comment on when Peggy will be released to the public
J. Walter Thompson has gone silent on its Peggy prototype for Omo after the publicity stunt was called out by adman Rob Campbell in his blog.
The agency announced the weather predicting, app driven device which would tell people when to hang out the washing with a release last week.
The peg is a prototype with no date for a public release set while the Omo website simply takes expressions of interest from people.
I love innovation that makes simple things slightly more complex. What’s wrong with the current system:
Step 1: Look out window
Step 2: Check weather app for afternoon rain
Step 3: Do the washing. Or not
Rob works for Wieden not Weiden
Hey Peggy, call me when you can actually hang out the washing, take it down when it’s dry, fold it, and put it away.
This kind of idea sickens me. Seriously
Really want to support these innovation ideas, but when you break some of them down (like this one), quite honestly what you get is a waste of time and money. A gimmick.
We are still human after all.
And while we are still human, we can look outside. We can touch the washing to see if it is dry.
Those that come from a digital background would like to believe that consumers are going to adopt these digital devices to replace their current behaviour. Yes they will…. But not like this.
I know where this peg belongs.
Pioneering solution? Data needs to add REAL value to people’s lives pls