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Cummins & Partners names new strategy lead for Sydney

Cooper joins Cummins & Partners from Host

Cooper joins Cummins & Partners from Host

Former Host, M&C Saatchi and BMF strategy director Gareth Cooper is moving to Cummins & Partners to head the strategy team in Sydney.

Reporting to Sydney MD Rebecca Bezzina, Cooper will lead the agency’s strategic direction, working with clients ranging from Fox Sports to Vodafone.

Global chief strategy officer, Adam Ferrier, said Cooper was one of the best strategic thinkers in Australia.

“What attracted us to Gareth is his variety of application. Bit brand, bit media, bit behavioural, bit direct, bit unconventional.

“His rounded experience gives clients a view that considers all angles of the opportunity,” Ferrier said.

Cooper said he was looking forward to joining to the independence of Cummins & Partners.

“Judging by the people and momentum they’ve gathered, (it’s) an exciting time to come aboard.”

Simon Canning

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