Jack Daniel’s Live at Last kicks off in Sydney

Jack Daniel’s has partnered with Secret Sounds to present Hockey Dad at Sydney bar Frankie’s Pizza, Thursday 29 April.

The announcement:

Jack Daniel’s is making it count, backing the Australian music industry with LIVE AT LAST, a run of free intimate shows that will see major acts perform to cosy numbers of fans at venues around Australia.

Kicking off with the sun-drenched sounds of Hockey Dad at Frankie’s Pizza in Sydney on Thursday 29 April, LIVE AT LAST will put artists back on stage and music lovers back where they belong, in the crowd. Head to secretsounds.com now to enter to win tickets.

Hockey Dad’s songs are well-crafted pop tunes that evoke youthful fun in the sun with a rock & roll backbone. Their 2016 debut album, Boronia, captured the bright, youthful sound that sparked their initial success. Their second album, 2018’s Blend Inn, was an even bigger success, peaking on the Australian charts at number six and establishing them as bone fide stars at home.

After extensive touring, the duo returned to the studio, recording their third album, the more ambitious and polished, Brain Candy. Released in July 2020, Brain Candy landed the coveted triple j feature album spot, charted at #2 on the ARIA Album Chart and #1 on AUS ARIA Album chart and Vinyl Chart. What better way to celebrate live music then with Jack and Windang’s finest?

“Jack Daniel’s has a long history in music and has always been part of the moments that count; on stage and in the crowd, with artists and their fans. Jack Daniel’s remains part of the live music fabric and so we are thrilled to be announcing these shows to celebrate Australia’s live music industry” says Dimi Tassopoulos, Senior Brand Manager at Jack Daniel’s.

The past 12 months have been tough, but a fresh energy is building. People are eager to get back to doing what they love. Live music connects us like nothing else and it’s been sorely missed, so let’s celebrate it with Jack Daniel’s LIVE AT LAST. Head to secretsounds.com now to enter for your chance to win tickets.

Hockey Dad at Frankie’s Pizza is just the beginning of Jack Daniel’s LIVE AT LAST with a second show and artist in Brisbane set to be announced soon, so keep your eyes peeled!

Source: Scrabble PR media release


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