Jack Link’s appoints new creative and media partners
Australian and New Zealand meat snack brand Jack Link’s has appointed new creative and media agencies following a competitive pitch process.
Leading independents Special Australia and Hatched have been named as the brand’s new partners, marking the end of its decade-long partnerships with Three Scoops Creative Agency and Gamechanger Media in NZ.
Special has been tasked with delivering a new brand campaign – which is set to launch in market later this year – while Hatched will plan brand and retail connections across the customer journey.
Dan Bitti, managing director APAC at Jack Link’s, said the brand is in an “exciting new stage” in ANZ, and he is thrilled to have the new agency partners to support and accelerate its growth.
“To be a family owned business, and work with two leading independent agencies, it’s a perfect fit. The incredibly talented team has brought their world-class, bold creative & media thinking to the table and we can’t wait to get it out there,” he said.
Bitti also thanked the brand’s previous agency partners for creativity supporting the business over the last decade, where they played “key role[s] in the brand’s success”.
He said: “We wish them the very best in 2025 and beyond.”
Special’s managing director, Tori Lopez, said of the appointment: “From the minute we met the Jack Link’s team we knew that there was potential to create magic together.
“Dan and his team are whip-smart marketers with an enormous amount of bravery to create some exciting work. Hatched are brilliant media partners and we are excited to collaborate with an indie that shares our ambition and values.”
Hatched’s managing partner and head of strategy, Danni Dimitri, added: “What a thrilling way to kick off the year. The strategic way forward for the Jack Link’s business is clear, boundaries have already been pushed – and this is just the beginning.
“Dan and the Jack Link’s team have fueled our collective passion for retail, and the energetic, indie spirit shared by Special and Hatched throughout the creative and connections process will no doubt continue to drive our relentless pursuit for disruptive work.”
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Lauren McNamara is a freelance journalist contributing to Mumbrella. She previously spent three years at the publication, most recently as the associate editor. She first joined in 2022 after completing a Bachelor of Communications (Journalism) at UTS. She left her staff role at Mumbrella in August 2025.
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