Jack, no match for Salt

Nadia Tass’ new film Matching Jack (Twentieth Century Fox) opened at number eight in Australia, but still struggled to match the results expected from a wide release, earning $258,011 on 186 screens  (average $1,387).

Last week Fox CEO Marc Wooldridge told Encore that “it’s been a while since we released a local movie – I’m excluding Australia. We have a clear point of view in terms of how to sell Matching Jack and who to sell it to, and we share with the filmmakers a common commercial imperative – which is really important.  We’ve had great support from exhibition (185 prints), and the media and the critical response has been very positive.  You do need to pedal a little harder with the local movies to get people’s attention, but it has also been very rewarding to create materials and drive a campaign from ground zero.  Fingers crossed for the opening.”

The film tells the story of a woman in search of a bone marrow donor for her child, who has been diagnosed with leukemia.

Twentieth Century Fox today declined to comment on the results obtained by Matching Jack.

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