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Kogan launches video attacks on rival retailer Harvey Norman

Online electronics retailer Kogan has launched an online and TV attack on Harvey Norman in what has become an escalating PR battle between the two brands.

Kogan – created by Ruslan Kogan – has created the video suggesting that Harvey Norman has only one line: “Stick with the big brands”.

And it will also run an ad to be screened during the second part of Seven’s Ben Cousins documentary on Thursday. The ad is a pastiche of the Harvey Norman retail ads, claiming that the cost of TV advertising makes the products more expensive. After running in Melbourne and Sydney during the Cousins programme, it will also run on Friday and Saturday.

The video comes after the PR battle between the two brands was featured on Seven’s Today Tonight.

Kogan has since accused Harvey Norman boss Gerry Harvey boss of “chickening out” of a debate.

August 24 update: Kogan said in a blog posting this morning:

“In the interest of the Australian consumer electronics industry moving forward, I proposed a debate between myself and Gerry Harvey on the issues faced by the industry.

“He has chickened out of this debate.

“A national TV broadcaster was very keen on running the debate. I agreed to the debate with no conditions other than it be live and uncut. Gerry Harvey took a while to respond, and then declined.”

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