Australian wine brand Jacobs Creek has launched True Greetings, an eCard generator which connects with Facebook to create “a thoughtful, personalised eCard”.
True Greetings, developed by digital agency AnalogFolk, uses data collected through Facebook Connect, including events attended, locations and number of ‘likes’ exchanged between two Facebook users to craft “unique and light-hearted” messages.
Derek Oliver, global marketing director of Jacob’s Creek said in a statement: “We’re constantly looking for ways to evolve our portfolio of products to meet the needs of our customers.
“The launch of True Greetings is just one example of how we’re embracing leading innovations in technology to deliver an exciting new Jacob’s Creek experience to our customers.”
Users of the eCard generator have four “festive” designs to chose from and can choose to either share the eCard on a friend’s Facebook wall or via email.
The brand is also offering the first 1,000 Australian users the chance for their messages to be delivered by traditional post.
- Digital Agency: AnalogFolk
- Publicity: One Green Bean