Pacific Magazines publishers take on more titles in role expansions
Fiona Legdin
Seven West Media’s publishing arm Pacific Magazines has confirmed the remits for its four remaining publishers following a restructure that last year.
The promotions of Nick Chan, who was promoted from director of Pacific Magazines to CEO in October, commercial director Peter Zavecz stepping up as director, and Gereurd Roberts was made commercial director reduced the number of publishers from seven to four.
Today’s announced restructure gives many of the remaining publishers more responsibilities in the categories of Homes and Health, weekly magazines, and Youth.
Zavecz
In the restructure Marie Claire publisher and editor Jackie Frank will remain in her role with additional responsibilities for special projects to be announced later in the year.
Fiona Legdin, publisher of InStyle, has taken on the weekly titles including flagship title New Idea and Famous, previously published under Chan, as well as That’s Life! and Who.
Karen Deveson is now publisher of Homes and Health titles including Home, Better Homes and Gardens, Your Garden and Diabetic Living, which had previously been published under Zavecz. She also has responsibility for the titles Homes and Health, Home Beautiful, Family Circle, as well as Men’s Health, Women’s Health, Prevention and Bike.
Mychelle Vanderburg, publisher of Youth magazines Total Girl and K-Zone, has taken on the ‘defining moments’ category titles Girlfriend, Bride to Be, Practical Parenting and Puzzles.
Zavecz said: “These expanded roles for our existing senior management team reflect the experience, dedication and passions of the publishers at Pacific.”
All appointments are effective immediately, with publishers reporting directly to Zavecz.
Nice reshuffle but what about launching something? Sorry, but Pacific are everything that’s wrong with the mag industry – no launches in eons, overseas licenses and all the content bought in from parent titles. Advertisers should boycott their brands until they commit to more local initiatives. To rehash overseas magazines as a vehicle to try and screw local ad agencies is no longer appropriate and Pacific, for one, should show far more commitment to the medium.
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Pacific is a dying duck. They haven’t embraced digital in any way. Their time is almost up…Zavecz handed a dud
How anyone can go to work and be motivated to ‘manage decline’ is beyond me.
The biggest problem with Pacific (that none of the above addresses) isn’t actually at Pacific. It’s their content living over at Yahoo7.
And Zav hasn’t been handed a dud he helped create the business that’s there now and there are some real gems in the rough.
Pacific, stop waiting for Bauer/ACP to do something then copy it. Do something original.
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