Jägermeister launches new RTD products with trade press ad

German spirit Jägermeister has launched two new ready-to-drink products with a print campaign for trade publications.

The announcement:

Jägermeister the much loved premium German spirit brand is launching two new RTDs to the Australian market, the first ever Jägermeister line extensions in the brands history.

For the first time Jägermeister is now available as a convenient, premixed long drink in a take home format. The two premium RTD flavours are based on quality ingredients that have a taste profile already popular with drinkers of the Jägermeister long drinks served over the bar: Jägermeister RAW – a strong blend of the much loved taste of Jägermeister combined with guarana extract and other 100% natural ingredients creating a unique, refreshing drink and Jägermeister Ginger Lime – a refreshing blend of Jägermeister combined with 100% natural ingredients including ginger root and fresh lime creating an appealing mix of bitter and sweet.

“We’re really excited about this launch as we know it’s what Jägermeister drinkers have been waiting for. People love the unique taste of Jägermeister and want to enjoy it in different ways outside of the usual bar environment with friends – home, parties, and barbecues. Last year we introduced the Jägermeister & Ginger Beer as an on premise long drink, which was really successful, the new RTDs are part of that evolution for the brand in Australia” said Michael Bouda, Jägermeister brand manager, Suntory.

The packaging takes inspiration from the Jägermeister bottle featuring the stag head which refers to the legend of St. Hubertus the patron saint of hunters. Together with the striking black background and bold flavour profile colours in the sleek can (330ml) format it’s guaranteed to have good shelf standout Jägermeister RAW and Jägermeister Ginger Lime are available from all major liquor retailers at RRP $19.99 per 4 pack x 330ml cans and will be on shelf from August in Australia and New Zealand.

Source: Jägermeister press release


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