F.Y.I.

Jägermeister launches new RTD products with trade press ad

August 9, 2012 10:29

German spirit Jägermeister has launched two new ready-to-drink products with a print campaign for trade publications.

The announcement:

Jägermeister the much loved premium German spirit brand is launching two new RTDs to the Australian market, the first ever Jägermeister line extensions in the brands history.

For the first time Jägermeister is now available as a convenient, premixed long drink in a take home format. The two premium RTD flavours are based on quality ingredients that have a taste profile already popular with drinkers of the Jägermeister long drinks served over the bar: Jägermeister RAW – a strong blend of the much loved taste of Jägermeister combined with guarana extract and other 100% natural ingredients creating a unique, refreshing drink and Jägermeister Ginger Lime – a refreshing blend of Jägermeister combined with 100% natural ingredients including ginger root and fresh lime creating an appealing mix of bitter and sweet.

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