Jalna Dairy Foods expands its relationship with Spinach to include media

Jalna Dairy Foods has expanded its relationship with Spinach from creative services to a full-service partnership.

The addition of media, digital and social services to Spinach’s remit came without a pitch process.

Jalna Dairy Foods has engaged Spinach in a full-service capacity

Spinach was appointed to the creative account in August 2018 and delivered last year’s ‘little pot of purity’ campaign which showed school kids exploring the Jalna dairy farm. Spinach was given a $2m media spend for that campaign, but has only taken on ongoing media work now with the new full-service contract.

Craig Flanders, CEO of Spinach, said in a statement: “We’re delighted to be working with a fantastic brand and a very experienced team that recognises the incremental benefits delivered via a true full-service relationship.”

Garry Mudford, general manager for Jalna Dairy Foods, said: “Spinach has worked closely with our marketing team for the last seven months. We’ve seen first-hand how the agency’s focus on long and short-term thinking comes to life through their Consentric Thinking model. We’re excited to continue down this path and reap the benefits of the agency’s strategic full-service approach.”


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