F.Y.I.

Jam TV secures production deal of 14 golf events

The PGA Tour of Australasia has given a broadcast deal to Jam TV, which will see the latter producing live event coverage of 14 of Australia’s golf tournaments, including the Fortinet Australian PGA Championship.

The announcement:

The PGA Tour of Australasia today announced a broadcast deal that will see the nation’s biggest golf tournaments broadcast live across Australia’s largest sporting platformsthis summer produced by JAM TV, the leading independent producer of live sport and entertainment.

From now until April 2023, JAM TV will produce 14 events comprising over 140 hours of live coverage of Australia’s premier golf tournaments, including the Fortinet Australian PGA Championship, to be aired across Fox Sports, Kayo Sports and the Nine Network who will simulcast on Nine and 9NOW.

Using innovative and creative production methodologies, JAM TV has worked successfully to enable more golf than ever before to be showcased to Australian sports fans.

JAM TV CEO, Cos Cardone, believes that this production and broadcast partnership couldn’t occur at a better time with the upcoming summer set to feature the likes of Cameron Smith, Marc Leishman, Adam Scott and other international stars.

“Golf has a great story to tell – and we’re looking forward to telling it for millions of Australians. It will be the biggest summer of golf ever produced and broadcast on Australian television. We’re excited to showcase our best male and female players at a time when they have never been more prominent and successful on the international stage, as well as supporting up-and-coming Australian golf talent,” said Cardone.

The broadcast and production deal will deliver an exciting summer of golf that includes world class events, engaging content for fans both old and new, and a compelling proposition for commercial partners. It adds to JAM TV’s already bulging slate of live sport, which includes AFLW, NBL, WNBL, the Cadel Evans Great Ocean Road Race and State League football competitions in the VFL, SANFL, and WAFL.

PGA commercial director of Australasia Michael McDonald highlighted the importance of this production and broadcast deal, celebrating the progress made between Golf Australia, the WPGA Tour of Australasia, the PGA of Australia and their partners, in achieving this landmark deal.

“Today’s announcement is yet another example of how the collaboration under the Australian Golf Strategy is providing key benefits for golf in Australia across the breadth of the game.”

“JAM TV has worked diligently by our side to innovate and grow the PGATV product to the point now where we can show so many hours of Australian golf for our fans,” said McDonald.

The PGA Tour of Australasia commences this week with the WA PGA in Kalgoorlie, the tours most remote event of the season, now available Australia-wide thanks to Fox and Kayo Sport.

Source: AMPR

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