James Carr promoted at Ten to digital commercial director

Ten’s head of revenue and analytics, James Carr, has been promoted to digital commercial director.

Carr will begin his new role on August 1, reporting in to digital sales director Sophie Hicks Lloyd.

In the newly created role of digital commercial director, Carr will be charged with leading the network’s drive to generate non-traditional and new revenue streams for its digital assets.

Carr will also be responsible for Ten’s digital sales operations, reporting and revenue generating partnerships.

On the appointment, Hicks Lloyd said with the growth in the digital assets for Ten, the appointment of Carr would help take advantage of its momentum.

“Our digital assets have some serious momentum in market. Ten Play’s website has just refreshed, Ten Daily is continuing to break audience records, Ten Speaks is rolling out fresh, engaging content and we’re now live with our data segments.

“With our digital audiences growing at a remarkable rate, James’ appointment adds important experience and skill to the team as we look to take advantage of a huge number of digital commercial opportunities in market.”

Prior to his role at Ten, Carr spent 20 years in advertising with News Corp Australia, The Daily Mail and Clear Channel International. He joined Ten from two and a half years at Fairfax Media as pricing and inventory director.

“We’re doing so many amazing things across our digital assets at Ten, from digital exclusive content on Ten Play to new content on Ten Speaks as well as significant investments in our data capabilities,” said Carr.

“There’s a lot of potential to elevate our digital commercial proposition in market and I’m excited to join Sophie in the digital sales team to unpack these opportunities and drive revenue across our digital portfolio.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.