Jasmin Bedir becomes CEO of Innocean Australia

Creative agency Innocean Australia has appointed Jasmin Bedir as its new CEO, effective immediately.

The appointment follows former CEO, Peter Fitzhardinge, stepping down in early March.

Jasmin Bedir has taken over as CEO of Innocean Australia

Bedir said she planned to transform Innocean’s model and extend its growth trajectory.

“I am at heart an entrepreneur and very passionate about brand building and there is a great opportunity now to transform Innocean into a progressive 21st-century agency model. I’m a big fan of the whole customer journey for clients as well as social and digital strategy opportunities,” Bedir said.

“I’m thrilled to join Innocean’s talented team as we look to take the agency model from good to great and actively pursue growth opportunities.”

Bedir joins from Spark 44 as its managing director after five years with the agency, from the time that it opened in Australia in 2015. Previously she has spent time at Saatchi & Saatchi and JWT.

Hayden Yun, regional head of Innocean Worldwide, said: “Jasmin has a proven ability to build businesses, lead teams, champion creativity and drive digital infrastructure. She has also worked extensively overseas and in Asia so understands change management across diverse cultures and markets. We believe Jasmin brings a wealth of client and leadership experience and skills to Innocean and we are delighted that she will lead and grow our Australian operations.”

Innocean’s client list includes Supercars, Hyundai, Kia and Open Shop.


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