Jason Behan sets up Apocalypso to help producers monetise and distribute content globally
Media strategist Jason Behan has launched Apocalypso, a new service offering distribution and monetisation services for producers.
The announcement:
International media strategist and executive, Jason Behan today announces the launch of Apocalypso, a forward-thinking media monetisation and distribution service designed to equip producers with the tools and strategies they need to navigate the evolving global content landscape and secure long-term commercial success.
Apocalypso offers smart, no-nonsense commercial strategy and global distribution services across the full content spectrum – from theatrical features and streaming series to short-form social content and emerging platforms like AVOD and FAST.
“Apocalypso is built for the realities of modern media. Today, it’s not just about getting your project seen – it’s about making sure it gets paid. We’re here to help producers reframe, refine, and monetise their content with clarity, experience, and the leverage to secure better deals,” said Behan.
Leading the slate is Jimmy Barnes: Working Class Man, with Apocalypso appointed as theatrical and home entertainment distributor. With Apocalypso’s strategic guidance, the film has secured the world premiere at MIFF 2025 and CinefestOZ in Western Australia, marking a strong festival debut. Additional Sydney screenings are scheduled to be announced later this year, with further national distribution to follow.
With more than two decades of industry experience, Behan has held senior acquisition and distribution roles at Universal Pictures Australia and Beyond, and more recently led strategic partnerships at digital-first media firm Totem Network. He brings deep experience in commercialising content across global markets and formats – including films, factual, genre, and kids’ entertainment.
Source: Feature Communications
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