Jason Chuck to lead consumer marketing and publishing at Domain with new CCO role

Jason Chuck – the chief executive officer of Avnu, LJ Hooker’s digitally enabled real estate agency – has been appointed Domain’s chief customer officer.

Chuck’s role – a new one for Domain – will incorporate the responsibilities of former chief marketing officer, Melina Cruickshank, who defected to rival REA Group last December.

Chuck joins Domain as CCO after a year and five months leading LJ Hooker’s digital real estate play, Avnu

As Domain’s chief customer officer, Chuck will also be responsible for all of the Nine-majority owned real estate platform’s consumer facing functions including revenue generating activities such the company’s Loan Finder, relocation assistance and online price research services as well as editorial and marketing.

Chuck arrived in Australia from his native Canada via Hong Kong in 2009 where he first worked with Domain boss Jason Pellegrino as head of ANZ marketing for Google.

After leaving Google the following year, Chuck joined eHarmony as managing director for Australia, Canada and Japan before holding country and regional roles with Etsy and Houzz. He became the founding CEO of LJ Hooker’s Avnu in December, 2017.

Pellegrino said of Chuck’s appointment: “I am delighted that Jason will be joining Domain. Jason is an incredible leader and business builder and I am confident his diverse skills, passion and industry experience will support Domain’s transition to our next phase of growth. Jason is a world class marketer and entrepreneur, with extensive experience building large scale, consumer facing content and consumer solutions businesses.”

Chuck added: “Jason Pellegrino and the team at Domain have an incredible ambition and vision to build something truly special. It was irresistible to me to lead the charge across the entire consumer side of Domain’s business and to support Australians in all of life’s property decisions.

“It was an extremely difficult decision to move on from LJ Hooker Avnu. I thoroughly enjoyed creating a new technology and service experience for the real estate industry at LJ Hooker Avnu. I am proud of what we have built – a product that is truly differentiated, with a world class team and real momentum.

“I decided to take up this new role at Domain, as I was attracted by the opportunity to jump back to my roots and build large scale, consumer facing businesses. With an audience of more than 7.2 million Australians reached by Domain, coupled with the new opportunities that Nine Entertainment brings, the potential is enormous.”


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