JC Decaux creates a face-reading billboard for Yoplait’s latest product launch

JC Decaux, AJF Partnership and Starcom have developed an out-of-home campaign that uses facial recognition technology to determine whether passers-by are happy or ‘hangry’ in order to dispense product vouchers.

The campaign has been created to launch Yoplait’s Yogurt Smoothies. When a person’s face is detected as they are walking by, the screen will prompt them to come closer and ‘Smile or frown for a free smoothie’.

The panel is located on Sydney’s George Street, with the vouchers attached to a nearby partner store.