JCDecaux programmatic trading and new audience system lands at Sydney Airport

March 14, 2022 8:44

Out-of-home media company JCDecaux has today launched programmatic trading and a new audience measurement system at Sydney Airport.

The introduction of programmatic trading and Airport Audience Measurement (AAM), JCDecaux’s proprietary airport audience measurement system, is a first in Australia and gives advertisers the ability to enhance engagement with airport travellers by delivering more relevant and timely campaigns.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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JCDecaux programmatic trading and new audience system lands at Sydney Airport

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