OMA makes it easier for agencies and clients to buy and measure OOH

Andrew Banks

January 31, 2022 9:09

Launched today as part of the Outdoor Media Association’s suite of innovations is an upgrade to the industry’s audience measurement system MOVE (Measurement of Outdoor Visibility and Exposure).

MOVE 1.5 will introduce an accurate measurement for digital campaigns and a qualitative metric, the Neuro Impact Factor, which goes beyond attention to measure the impact it has on people who see Out of Home (OOH) signs.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

Topics

Avenue C Charmaine Moldrich Industry Standards Move Nick Thomas NIF OFC OMA oOh Out-Front Outdoor Futures Council Outdoor Media Association Pia Coyle SOT