JC Decaux wins Sydney Trains outdoor media contract for 10 years
Out-of-home media company JC Decaux has been awarded the Sydney Trains contract, becoming the main advertising partner across the network of concourses and platforms of train stations for a period of ten years.
JC Decaux revealed the successful outcome of its bid for the contract, which is the largest individual roadside large format contract in NSW, and will significantly digitise the offering as part of sweeping upgrades to current assets.
The contract was previously held by competitor Ooh Media, having taken over responsibility for the assets through its $570 million acquisition of Here, There & Everywhere’s Adshel in September, 2018.
