JCDecaux refreshes its airport advertising offering
JCDecaux has relaunched its advertising offering across Sydney, Adelaide and Perth airports starting from Tuesday.
The reinvented portfolio is “designed to give brands unprecedented access to high-value travellers and greater strategic options through iconic, immersive and strategically connected touchpoints in one of the most emotionally charged environments” according to the company.
“JCDecaux Airports are transforming with billions of dollars to be invested in delivering world-class passenger experiences,” said Jemma Enright, general manager of airports at JCDecaux.
“We’re in an inflection moment for airports,” she continued. “Growth will accelerate as terminal and air-travel experiences get better. With significant growth and the increasing amount of time travellers spent at airports, more brands will be drawn into this environment.
“We’re delivering a completely new way for advertisers to engage with audiences to capitalise on the strengthening proposition of airport media across Australia’s busiest travel hubs.”
JCDecaux’s new media offering leverages major upgrades at Sydney, Adelaide, and Perth airports, giving brands the ability to deliver impactful campaigns at key points throughout the airport journey.
At Sydney Airport, the relaunch spans all major precincts, and will include new digital assets in T1, T2, and T3, while in Adelaide and Perth, over 110 new digital assets have been deployed, including standardising all internal formats and building high-impact external formats.
JCDecaux’s recent IPSOS Airport Study revealed that 68% of travellers feel the airport is important to them, especially the atmosphere, and 64% enjoy looking at the shops, pop-ups and advertising while at the airport. By the end of 2024, Sydney, Perth and Adelaide Airports will deliver 66 million passengers a year.
“Our relaunch isn’t just about upgrading assets; it’s about delivering more opportunities for brands to grow through smart airport media strategies,” added Enright.
“Leadership through high-quality, effective solutions and working hand-in-hand with our airport partners ensures advertisers can tap into these vibrant, emotional environments in ways that have never been done before.”
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