Jeep ad forced off air over Bear Grylls conflict

A TV spot for Jeep which features the endline ‘The original bare grills” has been removed from air by Discovery Channel after a complaint that the ad conflicted with a deal adventurer Bear Grylls has signed with Discovery and Nissan X-Trail, announced yesterday.

The 15-second spot, which is a slowed-down, edited version of an ad for Jeep which shows only the vehicle’s radiator grills, aired this weekend on Sky News, Ten and Discovery.


(hat-tip @fran_foo)

A print ad featuring the headline ‘Bare grills’ in large capital letters ran in publications including MX on Friday [March 4 2011] and yesterday [March 7 2011]. “See the original bare grills” reads the ad, which coincided with the visit of the Man vs. Wild presenter to Australia last week.

The ads were created by CumminsRoss with media planning and buying by Maxus Melbourne.

Maxus Melbourne chief operating officer Mark McCraith told Mumbrella that the ads were “just a bit of fun” and in keeping with the Jeep’s repositioning as a “fun, exciting and active” brand.

CumminsRoss won the Chrysler business last month.


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