A TV spot for Jeep which features the endline ‘The original bare grills” has been removed from air by Discovery Channel after a complaint that the ad conflicted with a deal adventurer Bear Grylls has signed with Discovery and Nissan X-Trail, announced yesterday.
The 15-second spot, which is a slowed-down, edited version of an ad for Jeep which shows only the vehicle’s radiator grills, aired this weekend on Sky News, Ten and Discovery.
(hat-tip @fran_foo)
A print ad featuring the headline ‘Bare grills’ in large capital letters ran in publications including MX on Friday [March 4 2011] and yesterday [March 7 2011]. “See the original bare grills” reads the ad, which coincided with the visit of the Man vs. Wild presenter to Australia last week.
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The ads were created by CumminsRoss with media planning and buying by Maxus Melbourne.
Maxus Melbourne chief operating officer Mark McCraith told Mumbrella that the ads were “just a bit of fun” and in keeping with the Jeep’s repositioning as a “fun, exciting and active” brand.
CumminsRoss won the Chrysler business last month.