Jeep positioned as the ‘ultimate search engine’ in latest ad

The ‘ultimate search engine’ is the tagline presented in the third ad for Jeep’s Don’t Hold Back campaign.  

Aimed at highlighting the new features of the Chrysler vehicle, images of the Jeep are displayed when terms including “weekend escape” , “child minding” and “nice butt” are entered into an online search engine.

The work is by CumminsRoss who won the account in February and has since produced two ads for the campaign.

Chris Jeffares, MD of CumminsRoss said: “The latest Grand Cherokee work is part of our powerful screen-led strategy, with strong digital and TV components that capture the class-leading essence of the Grand Cherokee, dramatising its capabilities and aligning it to the most common of automotive buying behaviours in search”.

The ad, coupled with print and online activity, began earlier this month.


  • Client: Sam Tabart, General Manager of Marketing at Chrysler Australia
  • Agency: CumminsRoss
  • Creative: Sean Cummins Jason Ross
  • Agency Producer: Susannah George
  • Integration Director: Faye Collay
  • Production Company: NiceBike
  • Director : Tom Marks
  • Producer: Scott Pioro
  • DOP: David Schmidt
  • Editor: Marcus Flack
  • Sound: Final Sound

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