Jeep puts creative account out to pitch

Automotive brand Jeep has put its creative account out to pitch, Mumbrella can reveal.

The account is currently with Cummins & Partners, which has held it since 2011 when the agency was known under its former name CumminsRoss.

Cummins & Partners is the agency that coined Jeep’s iconic tagline ‘I bought a Jeep’, which appeared in multiple renditions of its advertising from 2013.

Most recently, Cummins & Partners produced a campaign that positioned the Jeep Wrangler as an aspirational car that a child dreams of, as opposed to the boring, beige minivan that represents what many adults settle for.

Kevin Flynn, Fiat Chrysler Australia’s managing director and CEO, said in a statement to Mumbrella: “Now is a great opportunity for Jeep to partner with one of Australia’s best creative agencies to challenge the status quo and work closely with us in what will be a very exciting 2020 and beyond.”

In June 2012, CumminsRoss expanded its remit with Fiat Chrysler – the parent company of Jeep – to pick up the creative accounts of Fiat and Alfa Romeo.

Mumbrella has contacted Cummins & Partners for comment.


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