Jeep travels to isolated, peaceful coordinates in new Jeep Compass
Cummins & Partners has released its latest campaign for Jeep to launch the new Jeep Compass in Australia.
The campaign focuses on showing isolated, tranquil locations, each identified only by coordinates.
In one of the 30 second spots, a family relaxes on a peaceful beach alone together.
In another, a couple returns from hiking, chatting to each other, as the wind blows and birdsong can be heard.
All of the locations featured can be reached using the 4×4 capabilities of the Jeep Compass.
Adam Slater, associate creative director at Cummins & Partners, said: “When we looked at compact SUV advertising, we noticed a lot of the same features, music tracks and scenarios being played out ad nauseum. So we decided in order to be distinctive, we’d bring viewers into a true, realistic moment of escapism that no other car in this category can provide”
Tom Noble, chief marketing officer at Jeep Australia, said: “The Jeep Compass has come along leaps and bounds in its technology, interior and connectivity. But underneath all that, it’s still a Jeep – which means it does more than get you from A to B. It gets you to places where you really want to be.”
The campaign will roll out over the next two months on TV and online.
As part of the campaign, Jeep Compass owners can upload their coordinates for other Jeep drivers to travel to.
Cummins & Partners’ released a campaign in May 2021 featuring Jack Thompson for Jeep.
For June 2021, Jeep sold 874 vehicles, up from June 2020 when it sold 694.
Credits:
Client: Jeep Australia
Managing Director: Kevin Flynn
Director of Marketing: Tom Noble
Senior Marketing Manager: Rachel Semmens
Marketing Manager: Samantha Lorenzi
Creative Agency: Cummins&Partners
Chief Creative Officer: Sean Cummins
Associate Creative Director: Adam Slater
Senior Art Director: Chay O’Rourke
Group Account Director: Josh Collins
Account Director: Kara Brumfit
Senior Strategist: Brad Hill
Senior Retoucher: Emma Shaw
Production Company: NB Content
Director: Justin McMillan
Executive Producer: Ian Kenny
Line Producer: Nick Wolff
Producer: Brian Ho
DOP: Stefan Jose
Photographer: Erik Williamson
Drone: Tony Driver, Heliguy
Editor: Digby Hogan, The Empire Post
Grade: Kali Bateman
Sound Design: Ross Batten, Rosco Audio
Media Agency: Starcom
Digital & Social Agency: Digitas
