Jenson Button warns against building personal brand bigger than team or sport
Jenson Button and global Mindshare boss Nick Emery
Formula One racing driver Jenson Button has cautioned against drivers building personal brands that are bigger than their teams’ brands.
Answering a question from Mumbrella, Button said: “I think my brand as a racing driver is in a good place. I love racing. It’s the most important thing I do.”
“But I understand that there are other things that are key to success,” said the British McLaren driver and formula World Champion.
“There is a danger of getting too big outside the sport. To win grand prix and fight for the World Championship, you need to focus on the team, not the individual,” he said.
“You need individuality in this sport, but you can’t succeed on your own.”
“Although Formula One may look like an individual pursuit from the outside, if you’re not working as a team, you won’t win the championship.”
Not sure who these comments could really apply to.
Maybe someone like Rossi, but he has rightfully become bigger than his teams.
The biggest personality in F1 ATM is Vettel, he is triple consecutive world champion, again he warrants all attention he is currently receiving.
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Yeah because he’s an egotistical clot.
Can’t see how that’d be badly received in adland, now that I think about it.
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Tlux. Vettel has won three Formula One World Drivers’ Championships in succession (2010, 2011 & 2012). Therefore, twice he has been consecutive World Champion (2010/2011 and 2011/2012).
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The fucking grammar Nazi’s on this site are pathetic. Seriously, unless you have content to contribute, say nothing. Get a life The Pedant.
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Well have a good look in the mirror then Tlux if you categorise your comment as content.
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I was actually discussing the article at hand. You were doing the internets equivalent of a council parking cop. Respected by no one and universally despised.
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I see. So being accurate is now something to be despised and not respected. I can live with that. Increasingly accuracy is becoming uncommon, unlike opinions masquerading as content which are like arseholes – everyone has one.
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You take the high ground as being ‘accurate’, which you were. But why? That’s the issue here. The grammar Nazi’s go on about the breakdown of language and how we’re all going to the dogs, but the reason why we are becoming slack with language and grammar is because it is meaningless. The thing that really matters is the message.
However, all you have successfully done is stifle the conversation, rather than add to it, and that is what I’m upset about. We’re not talking about marketing in team sports. We’re nitpicking about something else, which is a shame.
If you’re honestly have a problem with every arsehole having an opinion, then what the hell are you doing being involved in the comments section of a blog? It’s like signing up to the navy and hating water.
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You ask why. The are called standards. Standards which you choose to ignore, standards I choose to uphold. Society works on standards. One of those is the standard that we drive on the left-hand side of the road. It’s not one I choose to ignore.
I have no problem with your opinion and your distaste for certain F1 drivers, nor have I challenged it. I fear that opinion is becoming content which is a slippery slope (Jones, Bolt, Sattler, Ackerman et. al.).
I doubt that I am stifling the conversation (though you may feel stifled), but I reckon that the original article was ho-hum at best and it has flat-lined since that point.
For the record Ayrton Senna da Silva was the greatest driver I ever saw race. But then that is just my opinion.
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