Former TrueLocal commercial and digital director Jeremy Birt is to return to Australia from the United Arab Emirates to run operations for Telstra’s directory company Sensis.
Sensis said it was buying TrueLocal from News Limited earlier this month.
Birt spent the last year and eight months as head of Digital Media at the UAE-based Gulf News.
Prior to his three years at TrueLocal, he held management roles for Federal Publishing and Fairfax Media along with Pearson in the UK.
Birt will be executive GM of operations for Sensis, which is run by former colleague John Allan.
Birt will lead Sensis’ print and digital operations, including: production, fulfilment, distribution, Directory Assistance call centres, customer care and customer experience.
Allan said: “Jeremy is a vastly experienced digital media executive with a proven track record in driving operational transformation within digital media companies, here in Australia and overseas.”