Seven’s Pooch Perfect draws 316,000 metro viewers for its final episode

Seven’s Rebel Wilson-fronted dog grooming reality show, Pooch Perfect, has concluded, drawing 316,000 metro viewers for its final episode.

The show has struggled in the ratings, premiering to 624,000 metro viewers but slipping as low as 259,000 through its season.

Pooch Perfect never managed to find its audience for Seven

CEO of Seven West Media James Warburton has previously flagged with Mumbrella that in 2020 the network is “derisking” its programming slate, by running fewer episodes of new programs. This way, if they are unsuccessful or underperform, they don’t completely derail the network’s ratings long-term, he said.

It was, however, Ten which ended up winning the night, holding a 27.3% network audience share thanks to the success of its reality format Masterchef Australia – Back To Win.

The program held above 1m metro viewers again for its fourth episode, delivering 1.065m metro viewers and topping all three of the key advertising demographics – 16-39s, 18-49s and 25-54s.

It was a good night for Ten beyond Masterchef too, with Googlebox Australia holding a metro audience of 874,000 and taking second place in the three demographics. The two shows were the most-watched entertainment programs of Thursday and drove Ten to a primary channel audience share of 20.5%.

Also airing in the 7:30pm timeslot against Masterchef was Nine’s Accidental Heroes. The viral video clip show is hosted by Sophie Monk and Nick Cody and was filmed in 2017 but never aired. Now it has been pulled out of the vault to fill a gap in Nine’s programming and drew 432,000 metro viewers on Thursday night.

The most-watched program of the evening was Seven News with 1.282m metro viewers and 1.968m nationally. Nine News brought in 1.098m and 1.451m nationally, and ABC News 923,000 metro and 1.352m nationally.

Behind Ten, Nine held a primary channel share of 15.3% and a network share of 24.3%, while Seven held 15.2% and 23.4%. ABC secured a network share of 16.3% and a channel share of 11.3%, while SBS held 8.7% and 4.4%. The most-watched multi-channel was 10 Bold with 4.3%.


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