Jet-ski brand Sea-Doo hands media duties to MediaCom

July 25, 2017 2:29

Jet-ski giant Sea-Doo has handed the its media duties to MediaCom in a move that will see the watercraft and engine manufacturer expand its brand presence in the region.

MediaCom will apply its data strategies to watercraft company Sea-Doo

The agency will oversee communications planning and activation for both the brand and the dealer network operated under the parent BRP business, with the agency winning the competitive pitch based on its positioning as a “content and connections agency”.

BRP marketing manager for Asia Pacific, Matthew Ng, said there was opportunity for the brand to continue its growth despite the fact it already held a market leader position.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

MediaCom. Sea-Doo Sean Seamer

Latest

Better late than never: The government finally moves on streaming content quotas

Nine wins the Melbourne Cup despite Seven's swindle

Woolworths recycles 2024 Christmas ad, redirects marketing budget

Netflix, Disney, and other streamers hit with Australian content quotas

Unmade Index falls after movements across the board

Jet-ski brand Sea-Doo hands media duties to MediaCom

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE