Jet-ski brand Sea-Doo hands media duties to MediaCom
Jet-ski giant Sea-Doo has handed the its media duties to MediaCom in a move that will see the watercraft and engine manufacturer expand its brand presence in the region.
MediaCom will apply its data strategies to watercraft company Sea-Doo
The agency will oversee communications planning and activation for both the brand and the dealer network operated under the parent BRP business, with the agency winning the competitive pitch based on its positioning as a “content and connections agency”.
BRP marketing manager for Asia Pacific, Matthew Ng, said there was opportunity for the brand to continue its growth despite the fact it already held a market leader position.
“BRP continues to grow extremely fast year-on- year. As such, MediaCom are well positioned to support this growth, starting with our
watercraft brand, Sea-Doo, in Australia and New Zealand this season,” Ng said.
“MediaCom Australia CEO, Sean Seamer said data would form an important part of the media strategy for the brand.
“Adding an exciting and powerful brand like Sea-Doo, along with its portfolio of recreational and powersport vehicles will allow us to further demonstrate our ability in using data to drive effective sales results for BRP,” Seamer said.
