Dr Mumbo

Jetstar dishes out the tweet love

Following brands on Twitter has its rewards, as Jetstar demonstrated yesterday.  

The brand – held a Twitter-only giveaway of 3000 seats on its new Melbourne Tullamarine – Sydney service. Considering that was how many followers it had at the time, those odds were pretty good for those who moved fast before the retweetign kicked in.

And when a mainstream offer of $19 went live later in the day, the Twitter account also proved useful for the brand to apologise to punters (and blame Telstra) after the server crashed.

The Twitter giveaway is the second time Jetstar has tried that type of initiative. Earlier in the year, it offered its Twitter followers 1000 seats for 1c each.

A spokesman told Dr Mumbo: “It’s something we’re certainly looking at doing again.”


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