Jetstar celebrates tenth anniversary with #jetstargeneration campaign

Jetstar is celebrating its 10th birthday, with a campaign running nationally throughout May celebrating the #jetstargeneration, “a generation that doesn’t need to ask how much, only why not and where to next”.

Created by Big Red, the campaign features a montage of travellers abroad and on Jetstar planes, while the overlaid narration talks about the Jetstar generation “that understands that every single dollar saved flying there is an extra dollar to spend there”.

Running across TV, digital, radio, social media, outdoor and print and press, the 10th birthday celebrations follows on from last year’s campaign which saw the airline introduce the Boeing 787 Dreamliners.


  • Creative – Big Red Group
  • Media – Maxus

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