Hot spot: Jim Beam’s Giant Esky
In a feature that first appeared in Encore, The Works’ Damian Pincus and Jim Beam’s Ray Noble reveal how the experiential and TVC led campaign for the alcohol brand came together.
This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.
Finally… a perfect excuse to stand back and proudly stare at big cans at Bondi! Great to be part of such a landscape-altering production! Thanks to Jim Beam & The Works for having the courage to do it properly. — Will
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And congratulations to you Will for an awesome looking display
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I like the idea, but seriously British immigrants how is that supposed to add credibility to a bourbon distilled from Kentucky to make it a genuine bourbon?
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