Jimmy Barnes, John Farnham and Anh Do form a band in the latest ‘Tonight I’ll be eating’ campaign from Uber Eats
Jimmy Barnes, John Farnham and Anh Do have come together as a new rock band, ‘Barnesy, Farnsy and Anhsy’, for the latest instalment of Uber Eats’ ‘Tonight I’ll be eating’ campaign.
The ad shows the trio take the stage for soundcheck, expressing what they will be ordering from Uber Eats that night.
The ‘Tonight I’ll be eating’ campaign first launched in 2017, from Special Group, with a range of Australian celebrities stating what they will be ordering from Uber Eats. The campaign expanded in 2018, bringing in duos such as Ray Martin and Lee Lin Chin, and Hamish and Andy with Lleyton Hewitt, alongside partnerships with franchise restaurants including McDonald’s.
At the start of this year, Uber eats launched an integration with the Australian Open, making ads that appeared like live shots of the tennis, that were interrupted by the delivery of players’ food.
Regional general manager for Uber Eats ANZ, Jodie Auster, said: “The latest creative celebrates iconic and unexpected Australian combinations. Our choice of talent reflects the broad demographic of Uber Eats users and their diverse interests.”
Special Group managing director, Cade Heyde, said in a statement: “We’re beyond thrilled that the likes of John Farnham, Jimmy Barnes and Anh Do have now joined the ranks of Uber Eats.
“We’re proud that being in this campaign is now a bit of a mark that you’re a true part of Aussie culture for celebrities in this country.”
In some comical statements from Barnes and Farnham, they both express reservations about bringing Do in to the band.
“He’s an inept drummer but we got him in the band because Uber wanted him in the band so that’s why he is there,” Farnham said of Do.
Barnes added: “I thought it was never going to work. When I was a young fella and John first released Sadie, from the time he was a young popstar right up to today, he is one of the best singers I’ve ever heard.”
The latest version of the campaign will be broadcast on television, online and OOH.
Credits:
Client: Uber Eats
Head of Marketing, APAC – Georgie Jeffreys
Brand and Campaigns Lead, ANZ – Rebecca Kemp
Social Marketing Lead, ANZ – Tim Broxup
Marketing Manager NZ – Caylie Honeycombe
Marketing Associate ANZ – Josh Pickstone
Agency: Special Group
Executive Creative Directors – Tom Martin & Julian Schreiber
Creative Directors – Jack Nunn & Nils Eberhardt
CEO – Lindsey Evans
Managing Director – Cade Heyde
Planning Director– Celia Garforth
Team Lead – Tori Lopez
Account Manager – Stephanie Wilkinson
Executive On-Screen Producer – Christina Wilmot and Paul Johnson
Casting Producer – Emily Stewart
Producer – Nick Lilley
Digital Producer – Sharon Gray
Senior Digital Creative – Jesse McLallen
Social Creative – Lachlan Stewart
Production – Film:
Production Company: Sweetshop
Director: Nick Kelly
Executive Producer: Llew Griffiths
Managing Director: Edward Pontifex
Edit & Post Production: ARC EDIT
Editor: Drew Thompson
Editorial & Post Producer: Jessica Calvert
Colourist: Billy Wychgel
Flame Operator: Eugene Richards
Sound and mixing: Rumble
Social / BTS production: Brightwork
Producer/Director: Cameron D’Arcy
DOP: Michael Hegarty
Production – Stills:
Production Company: Louis & Co
Photographer: Mat Baker
Producer: Louis Molines
Retouching: The Bakery Retouching
Art department: Imogen Naylor
topics
Ahn Do
Cade Heyde
Jimmy Barnes
Jodie Auster
John Farnham
Special Group
Tonight I'll be eating
Uber Eats
Hi,
His name is spelt “Anh Do”, thanks!
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Thanks Correction, this has been fixed.
Hannah [Mumbrella]
I love it jimmy Barnes and john Farnham get together .
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This is the best Uber Eats ad by far!!
Can’t wait to see it on the Tele.
Would be cool to get Jon Stevens and some other legends to do more ads like this.
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So bad especially when compare to the Australian open concept which was great.
What a wasted opportunity when you have these three great personslity at your mercy !
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These ads just show how much money Uber is prepared to pay to buy celebrities off. I think they have a repelling effect on the market and people think yuk.
However the product is so good people will use it anyway.
Even if it means the death of once thriving community shopping strips.
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Brilliant advertising.
Creative – that is, different – , funny and, above all, expertly promotes the product.
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What could they call their new Uber Eats band?
How about “Working Class Man with No Access to the Minimum Wage, Paid Sick Leave or Superannuation”
Or “The Working Poor” for short.
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You really have to question the comments (most probably from the clients) justifying these utter junk ads. Do you really think throwing a lot of cash at a meaningless ensemble of household names is good or even clever? Why is this clever? What exactly is it that is clever about this work? Tonight I’ll be eating as platform is a very functional way to ram home variety of menu choices, sure. But to then create a fake band that literally spout food orders is not entertaining in the slightest. The Uber eats AO work was brilliant, this is not.
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