Jimmy Brings and Balter Beer breach ABAC standards in Q2

Calum Jaspan

July 13, 2021 3:42

In the second quarter of 2021, the ABAC, the industry watchdog for alcohol advertising has received 121 complaints with a total of 62 determinations.

Some of the complaints found to have breached the ABAC Standards included an advertisement from alcohol delivery start-up, Jimmy Brings, as well as beer brands Balter Beer and Stone & Wood.

In total, of the 62 determinations, 32 were upheld, again with the majority being social media related, with 5 being packaging related. This represents more than double the determinations made in first quarter 2021.

The ABAC Responsible Alcohol Marketing Code (the Code) sets standards for responsible alcohol marketing in Australia and regularly measures its determinations externally to ensure it is in line with community expectations.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.