CRA’s Smart Audio Report urges advertisers to tap into smart speaker habits

Zanda Wilson

July 13, 2021 1:11

Australia’s first Smart Audio Report, commissioned by Commercial Radio Australia (CRA) and TalkVia, and carried out by Edison Research, has found that smart speaker owners are a highly engaged audience for brands to tap into.

The report, which was produced after a survey of 5,000 Australians 18 and older between 19 April and 5 May, 2021, was presented virtually to the industry by Edison Research vice president, Megan Lazovick.

She was joined by CRA head of digital, Jamie Chaux who spoke about some specific implications for radio.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.